Every school’s website provides a telling insight into where it sits on the international school evolutionary continuum.
Within minutes those conversant with the school evolutionary stage indicators – as discussed in the last edition – can obtain an insight into the school’s current position.
Possibly unwittingly your website invariably provides all interested a window to the school’s workings, that is in many respects greater than that provided by the Australian Government’s My School site.
Vitally it also provides an excellent insight into the school’s leadership’s thinking.
Have you looked lately at the message – intended and unintended – your school website communicates?
In researching the evolution of schooling in the UK, US, NZ and Australia over the last 5-6 years, in exploring the impact of digital normalisation on school transformation I’ve had occasion to examine many, many school websites.
It has become increasingly apparent, particularly now the first schools are moving into the Digital Normalisation stage that astute educators and parents globally – current and prospective – can and do increasingly use the school website as a quick and valid indicator of the evolutionary stage the school is at and if it is a school where one wants to send the children.